Sellozo Release Notes July 2025

Highlights

  • Sponsored Display launch flow
  • Autopilot keyword seeding
  • Event/Order toggle
  • Enhanced Negative Targeting

We are thrilled to announce that the much-awaited Sponsored Display launch flow is finally here making Sellozo one-stop-shop to launch all your campaigns through a very user-friendly and intuitive interface.

New Features

1. Sponsored Display on Campaign Launch Screen

We've added Sponsored Display as a new campaign type in the Campaign Launch screen alongside Sponsored Products and Sponsored Brands.

2. New Launch Flow for Sponsored Display

The new flow guides you step by step: Campaign Details, Products, Audiences, Creatives, and Launch Summary.

3. Event/Order Toggle

Added Event/Order toggle to Dashboard/ProductVu Graphs for clearer data analysis by order date vs. event date.

4. Updated Autopilot with Keyword Support

New 'Keywords' step added to Autopilot launch flow for seeding targeting directly to campaigns.

5. Enhanced Negative Targeting

Edit statuses directly within the same window, individually or in bulk with new 'Status' and 'PUSH' options.

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