User Guide

Everything you need to know to get the most out of the Sellozo platform. From dashboard basics to advanced campaign strategies.

Chapter 1 - Overview of the Software

What is Sellozo?

Sellozo is an analytics and growth suite designed to provide clarity and confidence by offering seller-focused tools and resources. Our custom-built PPC automation and optimization platform lets Amazon sellers drive more sales, increase profitability, and lower their ACoS.

Sellozo automates and optimizes product advertising for e-Commerce sellers to increase the overall profit from online sales and provides detailed profitability analysis tools to allow users to better understand which products are profitable and what costs are most impactful to their business.

Automated PPC Optimization

Set your ACoS goals for each campaign and Sellozo will automatically optimize your ads to hit those goals.

Clear Analytics

See your PPC profits, sales, organic sales, and more displayed in clear, easy-to-read graphs and charts.

AI Dayparting

Schedule ads for certain times of the day with summary reports showing exact sales count for each hour.

Campaign Studio

Customizable patterns to automatically move converting keywords to broad/phrase/exact manual campaigns.

ProductVu

Consolidated product details including revenue, cost, profit, inventory value, and PPC performance.

Financial Reporting

Figure out which products are profitable and how your advertising budget impacts sales.

Bulk Changes

Easy access to make bulk changes manually across campaigns, ad groups, and keywords.

Rule-Based Optimization

Support for rule-based Amazon PPC optimization giving greater control to sellers.

Chapter 2 - Dashboard

Chapter 3 - Sellozo AutoPilot

Chapter 4 - ProductVu

Chapter 5 - PPC Manager

Chapter 6 - Campaign Studio

Chapter 7 - Financial Reports

Chapter 8 - Client Scripts

Chapter 9 - DSP Manager

Ready to Get Started?

Put these features to work and start optimizing your Amazon advertising for maximum profitability.