Release Notes

Stay up to date with the latest features, improvements, and updates to the Sellozo platform. We're constantly improving to help you optimize your Amazon advertising.

Sellozo Release Notes July 2025

Introducing Sponsored Display campaign launch flow, Autopilot keyword seeding, Event/Order toggle for charts, and enhanced negative targeting.

  • Sponsored Display launch flow
  • Autopilot keyword seeding
  • Event/Order toggle
  • Read Details

Sellozo Release Notes June 2025

BETA launch of AI-powered chatbot OzO, expanded DSP reporting metrics, RAS campaign editing, and increased notes character limit.

  • AI chatbot 'OzO' (BETA)
  • Expanded DSP metrics
  • RAS campaign editing
  • Read Details

Sellozo Release Notes May 2025

New performance metrics for SB/SD campaigns via V3 API, restructured Autopilot launch flow, and Sponsored Display support in Campaign Studio.

  • V3 API metrics for SB/SD
  • Restructured Autopilot
  • Search Query Performance
  • Read Details

Sellozo Release Notes March 2025

New 'What's New' section, key performance metrics in ProductVu, bulk budget rule management, and RAS campaigns reporting.

  • 'What's New' section
  • ProductVu metrics
  • Bulk Budget Rules
  • Read Details

Sellozo Release Notes December 2024

Updated reporting system with new financial metrics, redesigned Autopilot with educational guides, and enhanced annotations interface.

  • New financial metrics
  • Redesigned Autopilot
  • Enhanced annotations
  • Read Details

Sellozo Release Notes October 2024 (Part 2)

Self-serve plan returns with new tiers, annotations for all entity types, keyword groups targeting support, and hourly RoAS in dayparting.

  • Self-Serve Tiers
  • Entity annotations
  • Keyword Groups
  • Read Details

Sellozo Release Notes October 2024

Creative Assets library for SB/SD campaigns, budget overflow opt-out, dayparting CSV download, and new placement multiplier filter.

  • Creative Assets library
  • Budget overflow opt-out
  • Dayparting CSV
  • Read Details

Sellozo Release Notes August 2024

Sponsored Brand launch flows for all campaign types, Creative Assets library, Brand Metrics reintroduction, and Theme Targeting edits.

  • SB Video launch flows
  • SB Headline flows
  • Creative Assets library
  • Read Details

Sellozo Release Notes May 2024

Snowflake data platform upgrade, SB v4/v3.2 services integration, Smart tags for ASINs, and Autopilot launch from PPC Manager.

  • Snowflake upgrade
  • SB v4 integration
  • Smart tags for ASINs
  • Read Details

Sellozo Release Notes January 2024

Enhanced AutoPilot UI, Event-based budget rules, Brand Metrics launch, and new dayparting algorithm for tent pole events.

  • Enhanced AutoPilot
  • Event-based budget rules
  • Brand Metrics
  • Read Details

Sellozo Release Notes September 2023

Bulk Placement Multiplier adjustments, SB product ad images, CSV upload for AutoPilot, and Budget Rules edit functionality.

  • Bulk Placement Multipliers
  • SB product images
  • CSV for AutoPilot
  • Read Details

Sellozo Release Notes August 2023

New AutoPilot optimizer, bulk keyword UI for campaign launch, Bidding Strategy filter, and Client Scripts for Sellozo Optimized campaigns.

  • New AP optimizer
  • Bulk keyword UI
  • Bidding Strategy filter
  • Read Details

Sellozo Release Notes July 2023

Amazon Budget Rules integration, Walmart Advertising Tool (BETA) launch, and Sponsored Products V3 API integration.

  • Amazon Budget Rules
  • Walmart Ads (BETA)
  • SP V3 API
  • Read Details

Sellozo Release Notes June 2023

New Client Scripts UI for creating rules directly, CSV upload support, enhanced Repricer functionality, and SP-API notifications.

  • Client Scripts UI
  • CSV rule upload
  • Repricer enhancements
  • Read Details

Sellozo Release Notes May 2023

Selling Partner API integration, updated BSR ranking chart, Sponsored Display in AMS, and expanded V3 reporting.

  • SP-API integration
  • BSR ranking chart
  • SD in AMS
  • Read Details

Sellozo Release Notes April 2023

Sponsored Products V3 API implementation, Product Eligibility feature in AutoPilot, and enhanced Repricer bulk upload.

  • SP V3 API
  • Product Eligibility
  • Client Scripts rules
  • Read Details

Sellozo Release Notes March 2023

Amazon Marketing Stream integration for AI Dayparting, hero card customization, and Marketplace Insights (Closed BETA).

  • AMS integration
  • AI Dayparting
  • Hero card customization
  • Read Details

Sellozo Release Notes May 2022

Launch of Sellozo AutoPilot, keyword transfer across campaign types, significant UI/UX evolution, and Amazon Advanced Partner status.

  • Sellozo AutoPilot launch
  • SB Keyword Transfer
  • Amazon Advanced Partner
  • Read Details